Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 8:

Says the Pipe to the Snuff-box, I can't understand
What the ladies and gentlemen see in your face,
That you are in fashion all over the land,
And I am so much fallen into disgrace.
- William Cowper.
(From a letter to the Rev. John Newton, May 28, 1782.)

"smoking has gone out," said Johnson in talk at St. Andrews, one day in 1773. "To be sure," he continued, "it is a shocking thing, blowing smoke out of our mouths into other people's mouths, eyes and noses, and having the same thing done to us; yet I cannot account why a thing which requires so little exertion, and yet preserves the mind from total vacuity, should have gone out." Johnson did not trouble himself to think of how much the vagaries of fashion account for stranger vicissitudes in manners and customs than the rise and fall of the smoking-habit; nor did he probably foresee how slowly but surely the taste for smoking, even in the circles most influenced by fashion, would revive. Boswell tells us that although the sage himself never smoked, yet he had a high opinion of the practice as a sedative influence; and Hawkins heard him say on one occasion that insanity had grown more frequent since smoking had gone out of fashion, which shows that even Johnson could fall a victim to the post hoc propter hoc fallacy.

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

One of the earliest known examples of these highlanders as tobacconists' signs is that which was placed at the door of a shop in Coventry Street which was opened in 1720 under the sign of "The Highlander, Thistle and Crown." This is said to have been a favourite place of resort of the Jacobites. In his "Nicotine and its Rariora," Mr. A.M. Broadley gives the card, dated 1765, of "William Kebb, at ye Highlander ye corner of Pall Mall, facing St. James's, Haymarket," and says that the highlander was a favourite tobacconist's sign for 200 years. I have been unable, however, to find evidence of such a prolonged period of favour. I know of no certain seventeenth-century reference to the highlander as a tobacconist's sign.

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